Here are a few different ways you might need to reach out, depending on if your customers are businesses or individuals

This is all good and fine, but keep in mind, warm introductions to your potential customers are always going to be best if you can make them happen. I often ask, at the end of a customer interview, if they can introduce me to anyone in their space - which often leads into those warm introductions.

Contacting Individuals

Using Social Media

Using Events

Contacting Businesses

Using LinkedIn

Using Email